If you ask people what makes a good website, it is likely that each person you ask will give you a slightly different answer. This is because what makes a good website is partly down to personal taste, but there are however some key components that can make or break a company's website.
What is your website for? This is the first and arguably the most important question to ask yourself. Your website needs to have a very clear purpose, and every page and part of it must be contributing to making this aim or objective clear.
Some people start a website in order to sell products to wider markets, whilst others set one up to provide an informative resource and become an expert in their chosen field. Alternatively, you could be starting a website to launch a new brand or company onto the market. Approach a bespoke web design company with this information, once you know the audience you want to reach and what you hope to achieve, and its specialists will help to realise your goals.
Now that your website has a purpose, it's time to think about the design. Elements such as style, alignment, colour and many other visual elements all go into a successful design, and the whole thing should be made up with your company or brand image in mind. The layout and design of your website should also be customer-orientated, with the aim of making it easy for visitors to navigate the site.
Of all the elements of a website, content is possibly the most important to get right. You need to make sure that each image or sentence on your website has a point and that each page has a specific goal or purpose.
There are other elements to consider with small business web design too, such as navigation, usability, accessibility and security, as well as optimisation for search engines (also known as search engine optimisation or SEO).
What is your website for? This is the first and arguably the most important question to ask yourself. Your website needs to have a very clear purpose, and every page and part of it must be contributing to making this aim or objective clear.
Some people start a website in order to sell products to wider markets, whilst others set one up to provide an informative resource and become an expert in their chosen field. Alternatively, you could be starting a website to launch a new brand or company onto the market. Approach a bespoke web design company with this information, once you know the audience you want to reach and what you hope to achieve, and its specialists will help to realise your goals.
Now that your website has a purpose, it's time to think about the design. Elements such as style, alignment, colour and many other visual elements all go into a successful design, and the whole thing should be made up with your company or brand image in mind. The layout and design of your website should also be customer-orientated, with the aim of making it easy for visitors to navigate the site.
Of all the elements of a website, content is possibly the most important to get right. You need to make sure that each image or sentence on your website has a point and that each page has a specific goal or purpose.
There are other elements to consider with small business web design too, such as navigation, usability, accessibility and security, as well as optimisation for search engines (also known as search engine optimisation or SEO).
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